EyeBuyDirect is an online retailer of prescription glasses disrupting the industry with an innovative approach to selling eyewear on the internet. The company uses facial recognition technology to measure pupillary distance to help customers get glasses that fit them well and that use optimally designed lenses to reduce visual inaccuracies. To save customers money, EyeBuyDirect does not sell brand-name frames or lenses, making them all in-house instead.